Making use of existing 3D resourcesĬonsumer products and packaging are often engineered in specialist CAD applications. By letting artists use their existing skill sets, Adobe Creative Cloud is helping designers across all disciplines to embrace this powerful new technology. To help solve this problem, Adobe is building sophisticated but familiar tools such as Adobe Dimension, enabling users to make an intuitive transition from 2D to the new world of 3D. This has created an artificial barrier, preventing its uptake within teams who would directly benefit from adopting 3D design as a standard process. In the past, 3D was associated with complexity and cost. This is a powerful tool when it comes to streamlining reviews and approval processes you’re able to use 3D models as prototypes or proofs-of-concept to communicate your ideas to stakeholders in a highly visual, realistic way. Working in 3D also enables designers to create multi-use brand assets: the same 3D models used to iterate on product designs can then be reused to create hyper-realistic marketing images, or to generate 360-degree views and interactive augmented reality experiences, increasing customer engagement. Working in 3D, using rich materials and composite imagery, designers can accurately visualize how products will look (and see them in context) much earlier in the process, and can iterate much more freely, such as creating alternative packaging designs for seasonal promotions or for use in different geographical territories. Transitioning from expensive photo shoots and physical fabrication to a 3D design environment improves cost efficiency and reduces time to market. If the designs aren’t approved, the entire process is repeated prototypes, printing, photography and all. Once the prototypes are ready, they stage photo shoots to show how the products might look in use, and circulate the results. Traditionally, designers create physical prototypes of products, printing out designs for labels and sticking them to real bottles and boxes.
Why you should be designing in 3Dĭesigners working in industries such as retail, e-commerce, and consumer packaging face a constant challenge to improve the quality and efficiency of their product visualization process. Once packaging is approved, they could composite their 3D scenes with background photographs inside Dimension to create production-ready marketing graphics, or export the scene to the web or to Project Aero, Adobe’s upcoming augmented reality software, letting people view the designs interactively on a phone or tablet.īut first, let’s take a look at the benefits of designing in this way.ĭesigning in 3D makes it quicker and easier to create variants for a new product than the traditional workflow of fabricating and photographing physical prototypes. The designer could then use Adobe Photoshop and Adobe Illustrator to iterate on colors and branding.
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Working in this way, a designer could download 3D models from Adobe Stock, create digital materials for them in Substance Painter, import label designs created in Adobe Illustrator, then bring all those ingredients together in Dimension, creating scenes and rendering high quality 3D visualizations. In this article, we’ll explore this product design workflow, using Dimension alongside other new 3D tools in Adobe Creative Cloud to create designs for ‘Citrus Time,’ a fictional brand of fruit juice. Using Adobe’s 3D compositing software, designers can take products all the way from concept to delivery, prototyping designs, creating photorealistic marketing materials, and even authoring interactive brand experiences. Luckily, there have now been incredible innovations in improving this workflow, notably Adobe Dimension, which helps you work quicker and more efficiently. They had to deal with complex workflows and expensive software, and this was often an impediment to actually being creative.
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How Adobe Dimension Can Transform Your Product Design WorkflowĪdobe Creative Cloud tools like 3D compositing software Adobe Dimension enable graphic designers to manage the entire product design pipeline, from prototyping to marketing.ĭesigning products used to take a big team of highly specialized professionals and a lot of time.
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